birikiüç [onetwothree] is the official existence of Zeynep Yener, editor and copywriter -and sometimes PR- working from Istanbul. Equipped with a MacBook, Zeynep communicates ideas, products and services of her clients on print and web as well as grabbing every opportunity to promote the city she lives in and loves most.
Zeynep’s work also involves regular contributions to various major fashion periodicals published in Turkey. Basically, her work is her words. Likes: Fashion, dogs, people with David Sylvian-like voice, Istanbul, Oscar Wilde, Vespa, Gottfried Helnwein, Lubalin font family. Dislikes: Donuts and dishonesty.
Cheese has an announcement to make. Check out cheese B2B at www.cheesewithlove.com
Client: Egos
Job Description: Copywriter
Egos wanted to update their brand image with a new logo and packaging. The new packages needed new copy and I happened to be passing by. I haven’t used hair gels for about a decade but all parties involved in the project were happy with the overall result - clear, complete and correct information presented in a humorous tone. Design & art direction by Andrew Foxall @ Foxall Associates.
Links: www.foxallassociates.com www.egos.com.tr
